Having reached a sales tonnage of 442 thousand tons in 2021, Pınar Su ve İçecek was the only domestic company among the top 5 companies by turnover.
Pınar Su ve İçecek stood out as a company with 100% Turkish capital among global companies in the domestic market. It was the only domestic company among the top five in turnover terms. Achieving a net sales figure of TRY 323.2 million in 2021, the Company’s total sales tonnage was 442 thousand tons. The Company achieved a gross profit of TRY 123.7 million in 2021, with a total investment of TRY 23.3 million during the year.
In 2021, the Company benefited from the incentives given under the Turquality project, which is being implemented to promote Turkish brands abroad and increase the recognition of the Made in Turkey image in global markets. The Company has continued its investments and product development activities with the vision of becoming a beverage company in addition to bottled water products. In 2021 consumer favorites from the Company’s portfolio once again were mineral water, lemonade, carbonated fruit drinks, and functional beverage products.
EXPORT TO NEW GEOGRAPHIES
The Company is actively involved in international markets as part of its export strategy created by closely monitoring global developments and customer needs. In 2021Iit accounted for 13.8% of total water exports from Turkey. Pınar Su ve İçecek, one of the leading water exporters of Turkey, generated a revenue of USD 5.4 million from 50 thousand tons of exports to 25 countries. The Company generated 11.4% of its total sales in foreign markets, and the share of total exports in turnover increased to 14.5%.
INVESTMENTS IN 2021
Pınar Su ve İçecek’s investments in high technology have improved its ability to produce bottled natural spring water in addition to carbonated and non-carbonated fruit drinks. The Company consistently improves its infrastructure to deliver innovative and reliable products to consumers. Pınar Su ve İçecek invests in digitalization along with product, service, and technology development efforts, resulting in improvements in its distribution network. The Company invested a total of TRY 23.3 million in 2021.
The Company adapted to the rapidly developing e-commerce ecosystem, especially during the pandemic, and had been the first water brand to introduce contact-free delivery and credit card payment features before the pandemic. The Company continued to add new features to the Yaşam Pınarım mobile application to provide users with an enhanced shopping experience, accelerating its software development investments accordingly in 2021.
Pınar Su ve İçecek continues its operations in the bottled water industry with Turkey's highest capacity production and filling lines equipped with the latest technologies at the Uludağ facility designed per the requirements of the industry 4.0 management system. Two separate facilities established on an area of 123,000 m2 are managed by the production campus model.
One facility fills carboy products in recyclable bottles, while the other produces and fills products in plastic bottles. The production of 0.20 L PET cups started at the Uludağ plant with the investment made at the start of 2020, and the 0.33 L, 1 L, and 1.5 L production line investments also served to increase capacity.